Meet the team that makes your breakthroughs possible.

KATE ANDERSON

MANAGING DIRECTOR

Job Description

Heading up this inspiring, dynamic team, championing their work and the breakthroughs we bring clients. Supporting clients and the Breaking Blue team in the hunt for real insight.

What is it about your job that gives you a real buzz?

I get to work with such a dynamic, diverse and passionate team. I’m never bored, I’m constantly learning, I’m inspired and energised by the work that we do and the impact that it has. How lucky am I?

What’s been the most exciting project you’ve worked on?

Running a customer advisory board for FedEx I got to go to the Ferrari test track at Maranello and meet Jean Todt – pretty high octane. But really the projects that get me most excited are the ones that make the biggest impact. Seeing a plant filled to capacity, watching the reforms tackle the pensions’ crisis, seeing an ad that hits the nail on the head – those are the most exciting points for me.

Why market research?

I love knowing why, I love fixing problems, I love making a real difference

Who would you want with you if you were stranded on a deserted island?

Anna Roberts our Research Team and Resources coordinator – she’d find a way to get us home.

What’s your favourite word?

Nincompoop, Rachmaninov, Fukushima – shout them loud in moments of frustration, it’s very therapeutic.

What superpower would you choose?

I’d be a transformer – I don’t mean that I’d be a robot in disguise but that I’d have the power to transform, to take a situation and turn it around just like that.

LORENA ARROSPIDE

ASSOCIATE DIRECTOR

Job Description

I observe, ask people a lot of questions (I try to do this tactfully), and listen. In doing this, I uncover insights which inform organisations’ key decisions.

Why market research?

It suits my inquisitive nature. I have a deep-seated need to understand/learn.

What is it about your job that gives you a real buzz?

I enjoy making sense of findings and discussing implications with clients. It’s great when their eyes express that they are interested, and that they find insights particularly intriguing and/or resonant. It’s a good conversation.

Where do you most want to travel, but have never been?

I am attracted to islands, remote ones – Scilly, Comoros, Socotra… Socotra seems out of this world. I guess it’s about escaping

Favourite book?

Rohinton Mistry’s A Fine Balance. Generally, I love novels about characters’ lives with a particular historical period as a backdrop

Cats or dogs?

Dogs. I think cats are interesting but dogs are more lovable.

Dream job if not market research?

Actress. I am a shy person, but I have a need to express.

NIALL BAKER

BUSINESS DEVELOPMENT DIRECTOR

What is your role at Breaking Blue?

I lead a lot of our business development work and client relationships, spreading the word about Breaking Blue, exploring new opportunities to work with different organisations and learning more about our clients’ needs.

What are your specialisms?

While I started my career in the transport sector, I’ve been very at home in the world of B2B insight during my time at Breaking Blue. I particularly enjoy helping organisations understand their customer experience and journey, as well as exploring market opportunities.

How would you sum up Breaking Blue in a few words?

Globally-mind, agile insight specialists. What makes us different? We care about the things that matter – focusing on the sectors where we can have most impact, the value we offer our clients, the welfare of our people

What’s the biggest breakthrough you’ve made as a researcher?

Not a personal achievement, but a team one - we transformed an existing global B2B key account survey in the chemicals industry after taking it over from another company, by making a compelling case to build more open discussion into interviews – we’ve since worked with this company for the past 8 years and they are able to make far more meaningful actions to deliver strong customer relationships

How has research evolved during your career?

Generally use of the word ‘research’ has decreased and we focus more on ‘insight’, which I think is great – our primary focus should be on providing first class insight, I think it’s far more important how well we interpret data and make impactful recommendations vs. how we do ‘research’

What’s your guilty pleasure?

Triathlon – there’s always some bit of kit to buy or another event to enter, it’s really a bottomless pit to throw money into.

ALEX BELCHER

RESEARCH MANAGER

Job Description

I am part of a team of researchers dedicated to finding the right research tools and questions for our clients. We use these tools to tease out the insights our clients need to enhance their products, sales and customer relationships. Ensuring we successfully deliver the chosen research plan is central to my role, along with supporting the senior research team when analysing findings and reporting them back to our client.

What is it about your job that gives you a real buzz?

The opportunity to talk to real people about the things they love and that affect their lives. It could be the food they like, their home finances or a charity close to their hearts. No matter the topic, one gains an insight into complex human lives that is seldom as straightforward first imagined. It is a pleasure to report these nuances to our clients, knowing it will make a difference to them and their customers.

What was the most rewarding task you have had to undertake?

I had the honour of talking to a client’s employees who had undertaken fundraising for a major cancer charity. To hear the incredible and often heart-breaking stories behind employees’ attachment to the charity was a privilege and it was intensely rewarding to work with their employer to help them give something back.

Where do you most want to travel, but have never been?

This is an easy one. As a boy I was a train geek and in adulthood I developed a love for Russian writing and culture. Put those two together and the Trans-Siberian Railway is the obvious choice. The only decision is where to end the journey? The tourist in me says Beijing but the purist says Vladivostok.

What superpower would you choose?

My gut reaction is to say mind reading, but that must be mentally tiring (not to mentioned disturbing)! Star Trek’s Deanna Troi can read a person’s emotions as they talk and sees when they are honest and when they are holding back. Now that would be a focus group superpower!

MAHIMA CHOWDHURY

TEAM AND RESOURCE ADMINISTRATOR

What is your role at Breaking Blue?

My role consists of varied admin based tasks. I assist the Team and Resource Co-ordinator with company initiatives. I also support the Quality Team, assist in resource planning, and help senior researchers with support tasks. I also liaise with suppliers.

What are your specialisms?

One of my specialisms include resourcing. This is a big part of my job role and requires me to assign researchers to projects based on their skills and knowledge.

How would you sum up Breaking Blue in a few words?

A great company to work for and full of people who are genuinely passionate and enthusiastic about the work they do.

What makes us different at Breaking Blue?

This is an easy question. Lots of things... Breaking Blue is genuinely a great company who not only give you new opportunities but also give you the support you need. Everyone has a say in the company regardless of what level you’re at. This is what makes Breaking Blue different and it really does show in the work we produce as a company.

What made you want to join the team?

I wanted to join the team because I knew from the moment I completed my interview that Breaking Blue really is a great company and I could see that everyone who works here are passionate about their job. The atmosphere at Breaking Blue is always positive and makes you feel like going that extra mile.

What would you say to someone considering a career in research?

Although I’m not a researcher I would definitely recommend it. Research is such an interesting career path to get into because as we say here at Breaking Blue “no two days are ever the same”. You’re constantly learning and developing skills.

If you could be anywhere right now, where would it be?

Although summer isn’t my favourite season I’d love to be in the Maldives on a sunny day relaxing by the sea.

Tell us about your worst ever hair cut.

When my auntie cut mine and my cousins hair. We chose to get bangs. Worst decision ever!

RACHEL COPE

DIRECTOR

What is your role at Breaking Blue?

I lead Breaking Blue in the areas of business development, innovation and marketing.

What are your specialisms?

Problem solving. I love a good challenge! Finding out the best way to answer a tricky business problem.

How would you sum up Breaking Blue in a few words?

Creative. Intelligent. Thoughtful.

What makes us different at Breaking Blue?

The people. I continue to be amazed at their talents, their consideration for others and their ability to problem solve. When it comes to making us different to other agencies, methodologically speaking it’s that really complex, strategic quant or that truly innovative qual. We’re best suited to those briefs at the extremes of the scale, rather than the more typical stuff in the middle.

You’ve been here for so many years. Why have you stuck around for so long?

The people. Their passion. Their energy. Their knowledge. Their thoughtfulness.

How has the industry evolved during your career?

Now I feel old! I think the main change is that it's gone from being a silo called 'market research' to this diverse range of skills and methods that combine the traditional research methods with behavioural science techniques, 'big' data and digital tools. Quite rightly no one wants a 'qual' or a 'quant' solution any more. It's about bringing together a combination of approaches and data sources to best address the problem.

What would you say to someone considering a career in research?

Do it! No day is the same, you get to work across a range of sectors, and learn lots of different skills. I discovered it as a way to use my language skills, so it's also great if you're a linguist. I'd advise them to learn about behavioural science and/or analytics, because they're definitely essential disciplines to understand in today's industry.

Tell us a secret.

I have a motorbike license?

CHARLOTTE CRICHTON

ASSOCIATE DIRECTOR

What is your role at Breaking Blue?

I give clients the insights they need to make informed strategic decisions.

What are your specialisms?

Quant or multi-methodology projects, often involving complex questions with multiple strands and an analytics element.

What is it about analytics that interests you so much?

You might have heard that ‘Data is the new gold’ but in and of itself data isn’t worth much. It’s what you do with data that makes it powerful. Whether it’s crunching thousands of numbers into something that makes sense or drawing out the story from reams of text, there’s something quite rewarding knowing that you’ve given a client the tools they need to adjust and improve.

How would you sum up Breaking Blue in a few words?

Inquisitive, meticulous, fun.

What do you like about being here?

We come up with creative and thoughtful solutions that will not only answer research questions but have a real impact on our clients’ businesses. Also, the people are a great bunch!

What’s your proudest achievement here, to date?

It’s difficult to select one thing, but seeing the Aha! moment on anyone’s face is always a winner.

What would your super-power be?

The power to discern exactly what is needed in every situation. Imagine how much good could be done and the time that could be saved!

If you could be anywhere right now, where would it be?

Anywhere outdoors with amazing scenery, ideally with a mountainous backdrop and near running water. Quite possibly hiking a ridgeway to a waterfall in Japan.

KATE DOWNER

Research Director

What is your role at Breaking Blue?

I design and direct research studies that address interesting challenges, and ultimately make a difference to people.

What are your specialisms?

Anything qual, generally health-related, and especially consumer. I’m more about the audience and the challenge than the product – so my next project could be about anything from the future of protein, to improving the purchase experience for a mum at a supermarket pharmacy or for a business decision-maker protecting their workforce.

What’s the biggest breakthrough you’ve made as a researcher?

Combining my years of agency experience with an MSc in management and research methods. I have academic rigour and commercial agility. I’m a research ninja. OK I’m not, but I’m pretty good!

How has research evolved during your career?

It addresses ever-bigger, ever-trickier challenges as the years roll by. That’s both because we adopt advances in tech to solve research problems, and because clients recognise that business problems can be solved with research! The combination of both things means it’s definitely got more exciting since I first darkened the door in 2003.

You’ve been here 16 years. Why have you stuck around for so long?

I actually left once! I learned there’s nowhere else like BB, went to Nicaragua for a bit, and came back! This place is definitely my professional home; my colleagues are my research family (pass the bucket).

How would you sum up Breaking Blue in a few words?

Clever, conscientious, quirky. We have a lot of fun while we do serious research.

Tell us a secret

I’m one of 63 people who hold the Guinness World Record for most people ever to participate in a team fencing exhibition match. I fenced épée and was on the winning team. True story.

If you could be anywhere right now, where would it be?

Cycling across the Slovenian Karst, with hares skipping across the path, the sun on my back and some delicious lunchtime carbs a few hours ahead of me.

VANESSA FOUSCAS

ASSOCIATE DIRECTOR

What is your role at Breaking Blue?

I’m responsible for providing powerful, actionable insights to clients! I specialise in quantitative research and international studies – being a native Spanish speaker comes in handy!

What are your specialisms?

Right from day one I’ve been exposed to both quant and qual, and to business and consumer audiences – so I can confidently say that I know a bit about everything. But my heart and most of my recent experience is with quantitative research, for global clients, and within the tech, health-tech and industrial sectors.

How would you sum up Breaking Blue in a few words?

A great place to work and grow. I love being surrounded by people who are truly passionate about their work and always go the extra mile.

What makes us different at Breaking Blue?

We are not ‘yes’ men. We love to challenge ideas (at all levels) in order to guide our clients towards the answers and advice they need. The ultimate aim is to solve their business problems in the most effective way.

You've been with us a long time. What has made you want to stay?

The most important thing is the people: I enjoy working with each and every one of my colleagues, and have a shared philosophy of wanting to do the best we can for our clients.

How has research evolved during your career?

Clients nowadays see us as an extension of their team; we understand their business and the environment they have to work in. We aren’t just ‘the agency,’ we’re their partner, and we all want to move their business forward.

What would you say to someone considering a career in research?

Try it: it’s worth it. Whatever your longer-term future holds, you’ll learn skills that will stand you in good stead for the rest of your working life. Research demands expert levels of organisation, awesome communication skills, excellent attention to detail, and the ability to multi-task like a boss. Don’t turn down a chance to develop those abilities.

What is your desert island dish?

It’s predictable for a Peruvian to say ceviche, but I couldn’t live without it.

If they met you now, what would 16-year-old you be surprised by?

They’d be shocked that I’ve been living in an English-speaking country for over 15 years: I wasn’t particularly keen on languages at school!

MARK HAINES

Group Chief Information Officer

Job Description

My primary responsibility is to oversee the streamlined operation of the IT department and to ensure it aligns with the businesses objectives. My principal goals are to develop and manage applications and to maintain a consistent and enabling IT service for all the staff within the organisation.I plan, coordinate, direct, and design all operational activities of the IT department, as well as provide direction and support for IT solutions that enhance mission-critical business operations. I work closely with decision makers to identify, recommend, develop, implement, and support cost-effective technology solutions for all aspects of the organisation while ensuring we deliver a secure environment to protect our client’s data.

What is it about your job that gives you a real buzz?

Delivering new solutions that enable our staff to work more effectively, or in new ways that deliver real value to our clients.

What was the most exciting/rewarding task you have had to undertake?

Staff development – I love seeing people learn and grow.

Who would you want with you if you were stranded on a deserted island?

Reginald D. Hunter – we would have a laugh!

Where do you most want to travel, but have never been?

Iceland – I think it is an amazing place, so different and exciting

What’s the most memorable experience of your life?

My wedding day.

What superpower would you choose?

Teleportation – no more airport delays!

Cats or dogs?

I would want both, but currently have cats.

ROWAN HASLAM

RESEARCH CONSULTANT

What is your role at Breaking Blue?

I work on both quantitative and qualitative research projects across different industries, from transport to tech to healthcare. The end goal is always to share insights with our clients that make a difference to them.

What are your specialisms?

I have a background in quantitative research, with a good grounding from studying Research Methods as a masters. Since joining Breaking Blue I’ve become part of the analytics team, and enjoyed the challenge of providing answers through analytical techniques to complex research questions.

What is it about analytics that interests you so much?

The constant learning of new techniques and how they can be applied. There is always another way to do something, and that is very exciting!

How would you sum up Breaking Blue in a few words?

Inquisitive, compassionate, curious, imaginative, authentic. All the qualities needed in market research.

What do you like about being here?

No two days are the same, and the ability to learn and experience new things constantly is challenging and gratifying at the same time.

Tell us a secret.

My family built our own modern house during my teens. Although originally thought to take six months, it took over five years. We lived on-site during ths period. Not a process I’d recommend with an annoying older sister!

What was the first record you ever bought?

Muse – Black Holes and Revelations. An absolute classic!

HANNAH JAMES

RESEARCH CONSULTANT

What is your role at Breaking Blue?

I am a qual and quant researcher and also a member of the behavioural science team.

What are your specialisms?

Since joining the BB I have used my anthropological and ethnographic skills across a range of sectors and audiences, including local government, consumer health, transport and retail.

What is about behavioural science that interests you so much?

My background is in anthropology and I am specifically interested in how culture influences our understanding of the world and how people make sense of things. We gather information about consumers and businesses, but really, this means we are gathering information about people. I love how anthropology can bring insights to the surface that may have otherwise been overlooked e.g. socially constructed behaviours. I also love being able to bring my academic knowledge in to real-life situations and projects!

What’s your guilty pleasure?

True crime documentaries and podcasts

Tell us about your worst-ever haircut!

A big side fringe, which I thought was very fashionable at the time.

RHIANNON JONES

ASSOCIATE DIRECTOR

Job Description

Talking, watching and listening to all sorts of people in all sort of places – to understand their lives and the decisions they make. And then, (the best bit!), really getting under the skin of what they say, what they mean and what that actually means for our clients commercially

What is it about your job that gives you a real buzz?

Giving clients answers and seeing them get excited about what their customers think and need. But also getting the chance to meet so many people and understand the way they look at things – it really opens your eyes and makes you think differently about the world.

Where do you most want to travel, but have never been?

India – because it seems like the place most different to where I live.

What does your perfect day look like?

Breakfast in Paris, a sunny picnic for lunch on a beach in Wales (it really would have to be sunny though) and dinner in Rome.

What superpower would you choose?

Definitely invisibility. I’m very nosy and so would love to be able to earwig on peoples’ conversations more subtly than I usually do!

AMIE LUTHER

RESEARCH MANAGER

Job Description

Making sure everything happens as and when it should!

What is it about your job that gives you a real buzz?

I love the feeling that we’re really helping people, if someone has a problem, why? What is it? How can it be fixed? When conducting research with vulnerable audiences especially I’d like to think we make a difference.

Why market research?

I’m interested in what people have to say (aka nosy!), I like to know what makes people tick and I think I’m a good listener.

What is your favourite memory?

Caravanning in the summer holidays when I was little

What’s your favourite word?

Thingamajig

What does your perfect day look like?

Peace and quiet, a cup of tea, cake and a book

Cats or dogs?

Favourite quote:

If you have good thoughts they will shine out of your face like sunbeams and you will always look lovely (Roald Dahl)Random: Whenever the word ‘baby’ is used in a song I like to substitute it with ‘Amie’ e.g. “I love you Amie and if it’s quite alright I love you Amie” good eh.

RUVA MANKOLA

SENIOR RESEARCH CONSULTANT

What is your role at Breaking Blue?

Working on a range of projects to deliver impactful answers to the challenges of clients across different sectors - primarily B2B, health, tech and consumer.

What are your specialisms?

Whether it’s qualitative or quantitative, I love getting stuck into analysis! I’m a part of the advanced analytics team at Breaking Blue which gives me the opportunity to work with interesting and exciting analytical tools such as text analytics and TURF analysis

What is it about analytics that interests you so much?

It allows you to really dig deep into the data to uncover new insights. There’s always a methodology or tool that can help you look at things from a fresh angle.

How would you sum up Breaking Blue in a few words?

So many different talents and strengths but one common goal – getting the best insights.

What’s your proudest achievement here, to date?

Co-presenting a conference paper on text analytics. It was my first time presenting in front of a large audience but it was exhilarating and great to see how much interest there was on the possibilities of text analytics.

What do you like about being here?

We’re all very friendly and fun – it’s great to be surrounded by people who enjoy what they do.

What would your super-power be?

I love the idea of super-speed, you’d be able to get so much done and save a lot of money on travel

Tell us about your worst-ever haircut.

Blue, red, purple and brown braids when I was 15 years old. I couldn’t pick which colour I wanted so I picked them all!

DIKSHA PATEL

Research Manager

What is your role at Breaking Blue?

I get involved with deciding the appropriate research methodology on our research projects. I'm responsible for successful delivery by ensuring that we provide reliable, accurate and useful insight. I really enjoy interpreting the data and providing a narrative that helps our clients to make strategic decisions. I am also part of our Quality Team which is responsible for ensuring that our work is delivered to the highest standards.

What makes us different at Breaking Blue?

So many things! Everyone is genuinely lovely and truly works together as a team to help one another, rather than be territorial, competitive or play power games. People are treated with respect, have an equal voice regardless of what level you are and combined with the company ethos, this makes people want to work as best as they can – this shows in the quality of work produced by the team. The way in which findings of both qual and quant methodologies are incorporated into projects are above the standard of any other company I’ve worked for - BB deliver beyond what I call basic qual and quant research presentations (a quant chart for every question, a few quotes here and there, and headlines indicating an increase or decrease).

Cats or dogs?

Tough one but I think dogs win.

Who would you want with you if you were stranded on a deserted island?

Cody Lundin!!!

Where do you most want to travel, but have never been?

Machu Picchu

If money was no object, what would you do all day?

Animal or marine conservation volunteer somewhere in a hot country.

CHRIS RAWCLIFFE

Senior Research Consultant

What is your role at Breaking Blue?

I work on a huge variety of projects from B2B tech projects understanding what people want in management software, to pharma projects testing messages about new treatments.

What are your specialisms?

Quantitative research and behavioural science are my main strengths. I have a background in Psychology and an MSc in Health Psychology, which give me a strong understanding of how to apply behaviour change models and theories to research problems. I also work as part of the advanced analytics team, which allows me to combine statistical analysis techniques with behavioural science projects.

What is about behavioural science that interests you so much?

I’ve had an interest in psychology since studying it at college. I remember reading “The Man Who Mistook His Wife for a Hat” and being fascinated by all of the unbelievable changes in perception small alterations in our brain can have. Discovering Behavioural Science when entering market research was a brilliant way to apply my knowledge from Psychology to a really diverse range of topics and to learn new skills from Behavioural Economics and Anthropology. Behavioural Science gives me the chance to explore and understand what drives behaviour in the “real world” – outside of psychology labs!

How would you sum up Breaking Blue in a few words?

A friendly bunch of curious people who never say no to a cup of tea.

What is your proudest achievement here to date?

I am most proud of the work I did on for a pharmaceutical company who were looking to understand what messaging would be most effective for their new vaccine. This vaccine was a first for this disease area and would offer a huge benefit to at-risk individuals’ quality of life. This project was fantastic to work on, as I was able to use a health psychology model to understand how messages could be tailored to be most effective for changing physician’s behaviours.

What do you like about being here?

It’s a great place to learn and grow – there are loads of opportunities to attend training and develop your skillset. The variety of different research sectors and industries BB does research for means you are always learning about new topics, fields and techniques.

If you could be anywhere right now, where would it be?

I would love to recreate Steve Coogan and Rob Brydon’s ‘The Trip’ and travel around the Amalfi coast eating amazing food and generally living la dolce vita.

What's the first record you ever bought?

I remember I got Now 44 for Christmas one year, which had some great cheesy songs on, like Shania Twain’s ‘That Don’t Impress Me Much’ and Steps’ cover of ‘Tragedy’.

JOHN RESTEGHINI

UX CONSULTANT

What is your role at Breaking Blue?

Since starting my masters in Human-Computer Interaction Design, I have taken on the role of UX Consultant at Breaking Blue. This means applying my new-found knowledge to ensure products elicit a positive user-experience, are usable and commercially successful.

What are your specialisms?

I'm equally comfortable with both quantitative and qualitative research methods, however my interest lies in applying user research methods and design thinking to help clients answer their business questions.

How would you sum up Breaking Blue in a few words?

Forward-thinking.

What is about digital methods that interests you so much?

I like the idea of making data collection convenient and affordable, while keeping it effective.

What’s your proudest achievement here, to date?

Designing and developing an interactive dashboard. I put my new-found coding and creative skills to the test and showed the client how satisfied their customers were with their services. This steered me in the direction of knowing more about the UX world.

What do you like about being at Breaking Blue?

You are challenged and pushed but at the same time supported – you're encouraged to excel in your role. You also have the opportunity to work on a variety of projects and for a host of different clients. No day is the same.

If you could be anywhere right now, where would it be?

Port Appin in Scotland.

Tell us about your worst ever haircut?

I grew my hair out when I was a teenager. I thought I looked gorgeous but it looked as if someone had a placed a mop on my head.

DANIELLE RODGERSON

Digital Lead / Research Manager

What is your role at Breaking Blue?

My role as a Research Manager is to find answers to clients’ problems through research; from brief to debrief and all the bits in between! My second hat as Digital Lead ensures our digital tools are always advancing their functionality in line with what our clients need.

What are your specialisms?

My sector expertise is wide-ranging from transport to health and I’ve been known to manage staff surveys too. However my main focus is on digital methodologies and deliverables.

What is about digital methods that interests you so much?

It is constantly progressing and evolving. When I first started in research, it was all about pen and paper questionnaires and text-heavy,100-page reports. The thought of completing a survey on your mobile or viewing live interactive results was unheard of! How times have changed, but what a change for the better! Where would we be today without web surveys and dashboards?

You’ve been here for a few years. Why have you stuck around for so long?

I actually stumbled across market research not far off 20 years ago (wow I feel old now), which must have been a good stumble as I’m still here enjoying it! I love the variety; each day is different which keeps it interesting.

What’s your proudest achievement here, to date?

Adapting our project methodology to digital methods to involve vulnerable audiences and then receiving their positive feedback following the research experience.

What’s your desert island dish?

That’s a hard choice! Definitely a dessert, I’d swap savoury for sweet every time! I’m going for chocolate orange torte.

What would your super-power be?

An inbuilt sat nav…or even just a sense of direction would be nice!

PHIL STUBINGTON

DIRECTOR

Job Description

Helping IT companies do better market research to understand what their customers are buying and most importantly integrating the results into their businesses. This involves a lot of work with their analysts and forecasting teams embedding the research data into financial and operational models, improving the accuracy of everything from their earnings forecasts to how many production lines they need. The remainder of my time is spent working with a wide variety of industrial and social research clients including Design Council, RNLI and Macmillan Cancer Support.

What’s been the most exciting project you’ve worked on?

Working with DHL in Asia as e-commerce was staring to change the logistics business fundamentally. Depth interviews in Taiwan just when it was “opening-up”; brutal climate, no signs in English, a native language you can’t read and taxi’s leaving the hotel taking a short-cut through the hospital ambulance loading bay next door. Followed by being on the last flight into Hong Kong before a typhoon closed down the airport. Having to do interviews in a café in an underground shopping mall because said typhoon made it unsafe to leave the hotel at ground level.

What is the most exciting/ rewarding task you have had to undertake?

Working on a brief for one of the largest printer manufacturers in the world to size their ink and toner supplies market after two of the largest research vendors in the world had said it couldn’t be done. Having a client to whom the research was so important that they really were willing to work and fund a partnership so we could get it right. And we did, to the extent that the project reaches its twentieth birthday this year.

Who would you want with you if you were stranded on a deserted island?

For a long time it would have been my portable DVD player. It kept me sane in year when I flew a hundred thousand miles and went to and from States almost monthly. Now I guess its tablet and Netflix subscription.

SANDRIA TERRELONGE

ACCOUNTS AND PAYROLL SUPERVISOR

Job Description

I do the biggest job of all, making sure we are paid in time to enjoy the fruits of our work.

What do you most like about your role?

The people that make this company!

What is the most rewarding task you have had to undertake?

Seeing everyone getting their lovely pay on time is reward enough for me.

Hobbies

Where do I start? Badminton, netball, walking, 5k jogging and last but by no means least reading, when I can fit it in!

Holiday/ travel destination of choice

Caribbean and SE Asia but I love travelling. I have travelled all the continents except Antarctica, which I’m hoping to do very soon. Watch this space!!

Ambition in life

To retire at 55 and travel the world – not long now!!

Favourite books

A Piece of Cake by Cupcake Brown and Blink by Malcolm Gladwell

What is your best achievment so far?

Being part of London Olympic 2012. As a volunteer I enjoyed the whole idea of sharing and making even more friends.

MARTIN WOOTTON

RESEARCH DIRECTOR

What is your role at Breaking Blue?

I design and direct our work for tech sector clients – which these days covers everything from health tech to B2B.

What are your specialisms?

Technology, health and industrial sectors. I ‘major’ in quantitative research and using analytics, but I think the best quant research incorporates qual techniques.

What is it about analytics that interests you so much?

There’s so much that data can tell you, if you put the time and effort in to analyze and understand it. I like the challenge: of how to explore the data, of questioning data points that are wrong or dubious, of piecing together different findings and making sense of them. Blended with qualitative insights and behavioural science, you get the buzz of telling a really fresh, really powerful story that may not have been heard before.

What makes us different at Breaking Blue?

Clever people who really do think differently about things.

You’ve been here for a quite a few years now. Why have you stuck around for so long?

Several things: working with a great bunch of people who are bright, passionate and interesting; the sheer variety of work – no two days are the same; having the freedom to work on the latest innovations and impress clients.

What's your proudest achievement at BB to date?

Working on NPD research for the world’s first camera phone. Back in the early noughties, people said they didn’t want it – it was gimmicky – but as behavioural science tells us, they simply didn’t know they wanted it yet.

If you could be anywhere right now, where would it be?

At the piano. Ideally with thousands of screaming fans in the background.

What would your super-power be?

Hindsight!