We’re original thinkers using leading-edge approaches. Take a look at some of our latest thinking below

Flat Price for all the Flat Whites – a closer look at Pret’s subscription model

Dr Adele James and Chris Rawcliffe look at how coffee brands build customer loyalty during the pandemic from a behavioural science perspective….

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28th September 2020 | Retail, Behavioural science, Getting closer to your customers | Adele James

Shopping in survival mode: the pandemic’s threat to brand loyalty

Our consumer lead researcher Kate Downer talks about how the current climate is impacting on brand loyalty… with a little help from…

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10th August 2020 | Retail, Behavioural science, Building your brand | Kate Downer

My work experience week – virtually!

A blog written by Sixth Form student Jake Cahillane during his one week of virtual work experience at Breaking Blue in July…

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3rd August 2020 | | Jake Cahillane

#Breaking or making the habit?

Is COVID-19 going to totally disrupt the way we behave? Are we going to become a nation of home-workers? Or is our…

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28th April 2020 | Behavioural science | Breaking Blue