Market analysis to identify priorities for a successful European launch

Helping a specialist tech brand to expand in new markets

The challenge

Chamberlain are a US market leader in technology and home access controls. Expansion into Europe is a key part of their strategy: they came to us when they needed market analysis to identify territories to prioritise, and to approach each market with maximum impact.

Our solution

We provided in-depth market analysis of Europe, which formed the basis of Chamberlain’s planning.  We provided a detailed overview of the market structure and size, and profiled customer needs in terms of features, design and pricing. Our market analysis also identified key elements for messaging, and provided detailed insight into the mindset and dynamics of channels in each market.

The outcome

As a result of our work, Chamberlain was able to prioritise markets and formulate a detailed go-to-market plan. The team began immediately to build channel networks in three beachhead markets.

We worked hand-in-hand with the client team to ensure the research delivered against their objectives, no matter how challenging. We identified effective ways to get to the heart of every issue, meeting tight deadlines and delivering the market analysis that Chamberlain needed to take action with confidence.


In the words of Michaelle Van Linden, Director Global Market Research:
“…one of the few true partners I’ve had the pleasure to work with in my career. Not only do they have a great knowledge in traditional and recent  B2B research methodologies, but their team of skilled consultants work hand-in-hand to design and execute nearly flawlessly to achieve our global research objectives. No matter the locale or scope of the programme, they find a way to get it done. They are able and willing to meet tight timelines and provide deep insights into the work they’ve been commissioned to do.”

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