Identifying new opportunities by taking a customer-centric view of the market

The challenge Our client, a global consumer healthcare company, wanted to understand how to approach the market and the NPD process differently….

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31st January 2020

Identifying market opportunities for a global medical product innovator

The challenge A global medical products company came to us for insights to inform their future sales and marketing strategy They needed…

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27th January 2020

Understanding the market opportunity in healthcare

We work with many leading providers to the healthcare sector. Here, we ensured European market entry success for a global tech brand…

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24th June 2019

Staking a claim on the largest e-commerce market in Europe

A global logistics operator wanted to reposition itself in the UK B2C parcel market.  It needed to understand its target audience and…

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28th May 2019

Global segmentation to develop a value-based sales strategy

Understanding and planning growth in key target geographies The challenge We helped a leading supplier of specialist chemicals understand the opportunity for…

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28th May 2019

Go-to-market planning for a new casual dining concept

Measuring size of prize, and maximising chances of success. The challenge Our client, a leading global restaurant brand, needed guidance in launching…

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28th May 2019

Sizing the market for a new investment product

We work regularly with one of the UK’s most successful investment providers, to help them develop products that meet investor needs. The…

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28th May 2019

Sizing the market for water filtration technology

Understanding and measuring the whole of the global water filtration market The challenge An advanced materials manufacturer asked us to assess the…

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28th May 2019

Sizing the opportunity for a new tape

Sizing the market opportunity for a new adhesive product The challenge A global manufacturer, supplying backing material to the tape market asked…

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28th May 2019

Insight to support a business case for investment

Assessing market opportunity for a new specialist material The challenge A materials manufacturer asked us to review the market potential for a…

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28th May 2019