We want to be your global insight partner.
We’ll help you make clear decisions by blending skills and experience to address critical knowledge gaps. Organisations who work with us make breakthroughs and move forward with confidence.

Here are a few examples of how we have made a difference:

FAIRTRADE: developing a global brand architecture

FAIRTRADE was moving away from certified product sourcing, and towards a focus on specific ingredients and development initiatives. The client team needed…

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28th November 2019

Multi-market NPD for a consumer health product

We helped a well-known weight loss brand to launch a range of snacking products. The challenge The client came to us at…

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28th November 2019

NPD and brand development with mums of ‘picky eaters’

As part of its innovation strategy, a global healthcare company needed to decide how to enter the consumer space, with a kids’…

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28th November 2019

Understanding brand conversion and advocacy to guide BTL marketing

We worked with a well-known BWS brand to measure its success in engaging a minority audience, and guided our client towards a…

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28th November 2019

International brand tracking for a high-street retailer

Helping an iconic fashion and homeware retailer to monitor brand health The challenge A global fashion and homeware retailer needed to monitor…

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28th May 2019

Helping Soreen to increase brand appeal

How can a much-loved product boost appeal by innovating, while staying true to loyal buyers? The challenge Soreen faced a turning point,…

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28th May 2019

Naming architecture research to maximise sales

We helped a major tech brand to clarify its naming architecture, driving up sales as a direct consequence The challenge This client…

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28th May 2019

B2B Performance Monitoring

We helped a technology industry leader  measure and track brand performance among business decision-makers across Europe The challenge Our client wanted to…

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28th May 2019

Brand positioning development for a B2B events brand

Our client, a leading global provider of B2B events, needed to validate a new branding concept before launch The challenge A leading…

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28th May 2019

Leveraging growth in emerging markets

We helped a leading provider of qualifications in the medical profession to identify opportunities for international growth. The challenge We recently helped…

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28th May 2019