We want to be your global insight partner.
We’ll help you make clear decisions by blending skills and experience to address critical knowledge gaps. Organisations who work with us make breakthroughs and move forward with confidence.

Here are a few examples of how we have made a difference:

Ensuring that messages resonate with a target audience

Getting the message right is vital for engaging with your target audience. People respond differently to messages and Fairtrade wanted to find…

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28th September 2020

Refining brand positioning to inform strategy in the plant-based category

Working in the nutrition sector to help a client position its brand to grow in a new market category while remaining relevant…

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28th September 2020

Understanding the dieting journey to inform brand strategy

Using qualitative behavioural techniques to map the weight-loss journey and barriers to behaviour change in order to inform a customer segmentation. The…

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28th September 2020

NPD and brand development with mums of ‘picky eaters’

The challenge As part of its innovation strategy, a global healthcare company needed to decide how to launch a kids’ oral nutritional…

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27th January 2020

Developing a global brand architecture

FAIRTRADE was moving away from certified product sourcing, and towards a focus on specific ingredients and development initiatives. The client team needed…

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28th November 2019

Multi-market NPD for a consumer health product

We helped a well-known weight loss brand to launch a range of snacking products. The challenge The client came to us at…

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28th November 2019

Understanding brand conversion from promotional activity

We worked with a well-known beer, wines and spirit (BWS) brand to measure its success in engaging a minority audience, and guided…

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28th November 2019

Using insight to manage change for a major retailer

Surfacing a major supermarket’s brand values, using them to drive commercial decisions. The challenge A major UK supermarket came to us wanting…

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28th May 2019

International brand tracking for a high-street retailer

Helping an iconic fashion and homeware retailer to monitor brand health The challenge A global fashion and homeware retailer needed to monitor…

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28th May 2019

Helping Soreen to increase brand appeal

How can a much-loved product boost appeal by innovating, while staying true to loyal buyers? The challenge Soreen faced a turning point,…

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28th May 2019