Developing new products and services Archives

Product innovation through customer closeness

Helping a leading brewery to profitably develop and extend its portfolio The challenge A leading global brewer needed to get really close…

3rd February 2020

Deep-diving into the flagship store environment to grasp its impact

Improving the customer journey for a well-known clothing retailer to improve customer satisfaction and optimise opportunities for sales growth. The challenge We’ve…

3rd February 2020

Identifying new opportunities for germ-prevention products

The challenge Our client, a global consumer healthcare company, wanted to understand how to approach the market and the NPD process differently….

31st January 2020

Segmenting the market for babycare products

We segmented the babycare market globally for a consumer healthcare brand based on needs, attitudes and behaviours in order to help inform…

30th January 2020

Driving behaviour change in consumer health

We help leading pharma companies use insights to develop meaningful new consumer health products The challenge Our client needed to understand the…

30th January 2020

Driving innovation and NPD in cold and flu relief

We work with leading consumer health and pharma brands who deliver customer-centric innovation The challenge To inform its NPD strategy and innovation…

30th January 2020

Developing compelling feminine care products and communication

We work with clients across the consumer healthcare spectrum to help them to understand needs, develop new products and optimise their ranges….

27th January 2020

Guiding product innovation for a household name in consumer health

The challenge Our client was considering whether to launch its best-known antacid in a new and innovative format. Before making a go/…

27th January 2020

NPD and brand development with mums of ‘picky eaters’

The challenge As part of its innovation strategy, a global healthcare company needed to decide how to launch a kids’ oral nutritional…

27th January 2020

Multi-market NPD for a consumer health product

We helped a well-known weight loss brand to launch a range of snacking products. The challenge The client came to us at…

28th November 2019