Developing new products and services Archives

Segmenting the market for babycare products

The challenge Our client, a global consumer healthcare company, needed to know more about its babycare customers. They chose to work with…

30th January 2020

Guiding product innovation for a household name in consumer health

The challenge Our client was considering whether to launch its best-known antacid in a new and innovative format. Before making a go/…

27th January 2020

NPD and brand development with mums of ‘picky eaters’

The challenge As part of its innovation strategy, a global healthcare company needed to decide how to launch a kids’ oral nutritional…

27th January 2020

Developing a pricing strategy for a premium adhesive

Our client, a leading manufacturer of adhesives, needed to understand customers’ product selection process and their appetite for a premium solution that…

29th May 2019

Leveraging emerging food trends to optimise a new meal solution kit

Our client wanted to redefine the meal solutions space and create a ‘safe adventure in cooking’ for Tesco shoppers The challenge Samworth…

28th May 2019

Predicting the appeal of a service offering

Our client, a global leader in the IT industry, was in the process of redefining its SME computer service proposition, to bring…

28th May 2019

Developing and refining a new digital investment proposition

The challenge Our client had created a new digital service proposition, which helps people who lack the time, will or skill to…

28th May 2019

Unpacking the barriers to healthy snacking

We identified, mapped and explored the forces that prevent shoppers from choosing healthy snack foods The challenge Eating healthily can be a…

28th May 2019

Understanding shoppers needs

Leveraging the evolving health needs of shoppers. The challenge Tesco were developing their non-dairy offer, and needed research to understand shoppers’ health…

28th May 2019

Focusing our client’s portfolio on customer needs

Our client planned to exchange its one-size-fits-all service offer with products tailored to individual customer segments – but needed to know how….

28th May 2019