Developing new products and services Archives

Developing a pricing strategy for a premium adhesive

Our client, a leading manufacturer of adhesives, needed to understand customers’ product selection process and their appetite for a premium solution that…

29th May 2019

Leveraging emerging food trends to optimise a new meal solution kit

Our client wanted to redefine the meal solutions space and create a ‘safe adventure in cooking’ for Tesco shoppers The challenge Samworth…

28th May 2019

Predicting the appeal of a service offering

Our client, a global leader in the IT industry, was in the process of redefining its SME computer service proposition, to bring…

28th May 2019

Developing and refining a new digital investment proposition

The challenge Our client had created a new digital service proposition, which helps people who lack the time, will or skill to…

28th May 2019

Unpacking the barriers to healthy snacking

We identified, mapped and explored the forces that prevent shoppers from choosing healthy snack foods The challenge Eating healthily can be a…

28th May 2019

Understanding shoppers needs

Leveraging the evolving health needs of shoppers. The challenge Tesco were developing their non-dairy offer, and needed research to understand shoppers’ health…

28th May 2019

Focusing our client’s portfolio on customer needs

Our client planned to exchange its one-size-fits-all service offer with products tailored to individual customer segments – but needed to know how….

28th May 2019

Optimising a new lunchtime solution

The death of the lunch-hour sees us snacking at our desks or at the wheel. How do we balance rewards, health, public…

28th May 2019

Understanding how best to position a new food product

The challenge Apetito had developed a new product line: a range of small-portioned meals, designed for elderly people who need nutrition-rich meals,…

28th May 2019

Refining product range in the building materials sector

A global manufacturer of building materials needed to use emerging market trends to plan a product range for the forthcoming year. The…

28th May 2019