We’re original thinkers using leading-edge approaches. Take a look at some of our latest thinking below

Cultural differences in language

Translation has always been important for trade. Merchants throughout history either knew more than one language or hired someone who did. From…

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6th April 2020 | | Breaking Blue

The behavioural science of health pandemics

We love studying human behaviour. That’s one of the reasons we’re in the market research industry. People are predictable, yet at the…

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17th March 2020 | Behavioural Science | Breaking Blue

What’s in a like?

If you post on Instagram and there’s no ‘likes’ visible on it, then does it even count? Earlier this year, Instagram began…

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29th November 2019 | | Breaking Blue

WEBINAR – Breaking into new markets with confidence – 5 Top Tips for Researching Market Opportunities

Entering a new market or launching a new product is an important strategic decision with far-reaching implications for your business. How can…

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8th October 2019 | Assessing and sizing market opportunities | Breaking Blue