Join our free webinar on June 29th led by qualitative insight expert, Alison Hulme! You’ll find out more about how brand archetypes can bring customers to life and really help you to get closer to your audience by understanding their lifestyles, motivations and attitudes.
This webinar will provide you with:
- A brief explanation of the idea of the archetype
- An understanding of how brands can best think about using archetypes
- Examples of brands which have successfully (or not) used archetypes
- Some top tips for brands using archetypes