We help global market leaders transform their business through research

Organisations that work with us make breakthroughs and move forward with confidence. But don’t take our word for it, have a look at some of our work below

Ensuring that messages resonate with a target audience

Getting the message right is vital for engaging with your target audience. People respond differently to messages and Fairtrade wanted to find…

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Using ethnography and text analytics to understand the customer journey

Our work helped our client to understand unmet practical and emotional needs in the specialist baby formula market to inform communications strategy….

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Using eye tracking to really understand how people shop for ale

We used a biometric approach to measuring non-conscious behaviours at the aisle to improve the shopper experience and boost sales in the…

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