Identifying market opportunities for AkzoNobel in the metal coatings market

The challenge AkzoNobel came to us to address knowledge gaps in the food and beverage packaging market. They needed to better understand…

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29th October 2020 | | Breaking Blue

Ensuring that messages resonate with a target audience

Getting the message right is vital for engaging with your target audience. People respond differently to messages and Fairtrade wanted to find…

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28th September 2020 | | Breaking Blue

Using ethnography and text analytics to understand the customer journey

Our work helped our client to understand unmet practical and emotional needs in the specialist baby formula market to inform communications strategy….

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28th September 2020 | | Breaking Blue

Using eye tracking to really understand how people shop for ale

We used a biometric approach to measuring non-conscious behaviours at the aisle to improve the shopper experience and boost sales in the…

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28th September 2020 | | Breaking Blue

Refining brand positioning to inform strategy in the plant-based category

Working in the nutrition sector to help a client position its brand to grow in a new market category while remaining relevant…

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28th September 2020 | | Breaking Blue

Putting behavioural science to work

We trained our client team on behavioural science for improved research design principles: from survey invites to better question techiques, and much…

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28th September 2020 | | Breaking Blue

Understanding the dieting journey to inform brand strategy

Using qualitative behavioural techniques to map the weight-loss journey and barriers to behaviour change in order to inform a customer segmentation. The…

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28th September 2020 | | Breaking Blue

Using behavioural frameworks to inform marcomms strategy

How we helped a marketing team to change behaviour among their target audience by using behavioural science to improve their comms. The…

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28th September 2020 | | Breaking Blue

Understanding protection through employer and consumer closeness

A fresh approach to a long-standing marketing challenge: unpicking the drivers of financial protection The challenge Swiss Re needed to understand consumers’…

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3rd February 2020 | | Breaking Blue

Providing best-in-class service to private health insurance customers

Health insurance providers don’t just need to deliver a service that’s speedy and professional: they need to meet the needs of their…

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3rd February 2020 | | Breaking Blue