Meet the team that makes your breakthroughs possible behavioural-science



What is your role at Breaking Blue?

I am a qual and quant researcher and also a member of the behavioural science team.

What are your specialisms?

Since joining the BB I have used my anthropological and ethnographic skills across a range of sectors and audiences, including local government, consumer health, transport and retail.

What is about behavioural science that interests you so much?

My background is in anthropology and I am specifically interested in how culture influences our understanding of the world and how people make sense of things. We gather information about consumers and businesses, but really, this means we are gathering information about people. I love how anthropology can bring insights to the surface that may have otherwise been overlooked e.g. socially constructed behaviours. I also love being able to bring my academic knowledge in to real-life situations and projects!

What’s your guilty pleasure?

True crime documentaries and podcasts

Tell us about your worst-ever haircut!

A big side fringe, which I thought was very fashionable at the time.


Senior Research Consultant

What is your role at Breaking Blue?

I work on a huge variety of projects from B2B tech projects understanding what people want in management software, to pharma projects testing messages about new treatments.

What are your specialisms?

Quantitative research and behavioural science are my main strengths. I have a background in Psychology and an MSc in Health Psychology, which give me a strong understanding of how to apply behaviour change models and theories to research problems. I also work as part of the advanced analytics team, which allows me to combine statistical analysis techniques with behavioural science projects.

What is about behavioural science that interests you so much?

I’ve had an interest in psychology since studying it at college. I remember reading “The Man Who Mistook His Wife for a Hat” and being fascinated by all of the unbelievable changes in perception small alterations in our brain can have. Discovering Behavioural Science when entering market research was a brilliant way to apply my knowledge from Psychology to a really diverse range of topics and to learn new skills from Behavioural Economics and Anthropology. Behavioural Science gives me the chance to explore and understand what drives behaviour in the “real world” – outside of psychology labs!

How would you sum up Breaking Blue in a few words?

A friendly bunch of curious people who never say no to a cup of tea.

What is your proudest achievement here to date?

I am most proud of the work I did on for a pharmaceutical company who were looking to understand what messaging would be most effective for their new vaccine. This vaccine was a first for this disease area and would offer a huge benefit to at-risk individuals’ quality of life. This project was fantastic to work on, as I was able to use a health psychology model to understand how messages could be tailored to be most effective for changing physician’s behaviours.

What do you like about being here?

It’s a great place to learn and grow – there are loads of opportunities to attend training and develop your skillset. The variety of different research sectors and industries BB does research for means you are always learning about new topics, fields and techniques.

If you could be anywhere right now, where would it be?

I would love to recreate Steve Coogan and Rob Brydon’s ‘The Trip’ and travel around the Amalfi coast eating amazing food and generally living la dolce vita.

What's the first record you ever bought?

I remember I got Now 44 for Christmas one year, which had some great cheesy songs on, like Shania Twain’s ‘That Don’t Impress Me Much’ and Steps’ cover of ‘Tragedy’.



What is your role at Breaking Blue?

Since starting my masters in Human-Computer Interaction Design, I have taken on the role of UX Consultant at Breaking Blue. This means applying my new-found knowledge to ensure products elicit a positive user-experience, are usable and commercially successful.

What are your specialisms?

I'm equally comfortable with both quantitative and qualitative research methods, however my interest lies in applying user research methods and design thinking to help clients answer their business questions.

How would you sum up Breaking Blue in a few words?


What is about digital methods that interests you so much?

I like the idea of making data collection convenient and affordable, while keeping it effective.

What’s your proudest achievement here, to date?

Designing and developing an interactive dashboard. I put my new-found coding and creative skills to the test and showed the client how satisfied their customers were with their services. This steered me in the direction of knowing more about the UX world.

What do you like about being at Breaking Blue?

You are challenged and pushed but at the same time supported – you're encouraged to excel in your role. You also have the opportunity to work on a variety of projects and for a host of different clients. No day is the same.

If you could be anywhere right now, where would it be?

Port Appin in Scotland.

Tell us about your worst ever haircut?

I grew my hair out when I was a teenager. I thought I looked gorgeous but it looked as if someone had a placed a mop on my head.